How to Market Yourself As a Veteran Owned Business? (4 Ways)
Recently we got asked how to market yourself as a veteran owned business – we’ll answer that in this article.
So, you’ve started your own business as a veteran, and you want to get the message across that you’re a veteran-owned business.
Since we’re in the digital era now, I’m sure you know how to market yourself as a veteran-owned business through word of mouth.
So, in this article, we’re going to cover different ways you can do this through digital marketing. Sound good? Let’s dive right in.
#1 Create a Website That Gets Your Message Across
These days it’s ill-advised to start a small business without a website. You need a hub for your brand.
Your website is a perfect place to market, through web page copy, that your business is veteran-owned. You can add “Veteran Owned” to your home page and about page. I don’t recommend going too overboard with it.
Another great way to not only market yourself as a veteran business, but to help fellow veterans is by offering them a discount for your products and services!
If you don’t have a website yet, we recommend getting a WordPress site from a web design expert. This can run anywhere from $1,000 and more depending on the complexity of your design.
#2 Tell Consumers in Your Market Through Google’s Search Engine
Once you have your website created, you can start blogging about your industry topics. The goal is ultimately for people in your local market to find these articles through the big search engines such as Google (predominantly), Bing, Yahoo, and Duck Duck Go.
You see, not everyone is going to land on your home page or about page and find out that your company is a veteran-owned business.
It’s up to you to do that by optimizing any articles that go on your site. These articles should target topics your customers are already searching for.
For instance, if you’re a veteran-owned roofing company, you could type “roofing company” into a free keyword research tool such as Neilpatel.com/ubersuggest/ and find variations of that keyword people are typing into Google.
Once you choose a handful of keywords to write content for and write the articles, it’s not the end of the story. Now it’s time to optimize that content so it can rank on Google!
There are three main areas to optimize on any web page of your site. Those are your Meta Title Tag, H1 Tag, and your URL slug. This is called On-Page SEO optimization.
There are advanced SEO tools that analyze hundreds of ranking factors. Surfer SEO is an On-Page SEO tool that recently came out. Lots of local SEO specialists use it with great success and start ranking better on Google when they use it.
Remember, the higher your articles rank on Google, the more people that visit your site, and thus the more people get to know your business as veteran-owned!
#3 Put It In Your Email Signature
Putting “veteran-owned” by your email signature is quick and easy when compared to the last two methods of getting your message across.
You should have a company email address instead of a personal @yahoo.com, @gmail.com, etc email. We recommend Gsuite.
Once you have that setup, Google “how to add an email signature to Gsuite,” and you’ll find exactly how to set up an email signature. You can also do this with personal email accounts.
#4 Add Your Veteran Message to Your Social Media Profiles
This one might seem obvious, but it’s often overlooked. Whether you’re using Facebook, Instagram, Twitter, or LinkedIn for business, each one has a description section that you can add that your company is “veteran-owned.”
Some platforms even have a toggle setting to enable their promotion of your veteran-owned business.
There are multiple other avenues on how you can market your business as veteran-owned – especially online. In any traffic source that you start for your business, keep a lookout at where you can insert that you’re veteran-owned.
We hope this article helped you. Keep pushing forward!